How do I add a Yelp button, icon, link in my email signature

Your email signature is one of your best email marketing tools and it should be utilized every time you send someone an email, along with links to any online profiles like Yelp.

How do I add a Yelp button, icon, link in my email signature

Yelp, a leading online platform for business reviews, has become an essential resource for consumers looking for local businesses, restaurants, and services. By incorporating Yelp into your email signature, you can create a subtle yet impactful call to action that encourages customers and partners to leave reviews, check out your offerings, or even spread the word about your business.

Here’s how using Yelp in your email signature can benefit your business and how to do it effectively.

What is Yelp?

Yelp is a business directory and review website. You can setup your online business profile page and users can write reviews about your business online.

According to their own website, Yelp had a monthly average of 23 million unique visitors who visited Yelp via the Yelp app and 69 million unique visitors who visited Yelp via mobile web in the second quarter of 2016.

So if you haven't created your own Yelp page, you should do that now. Get started here.

Benefits of Adding Yelp to Your Email Signature

1. Enhance Your Reputation with Reviews

Customer reviews are a critical component of modern business success. People trust reviews from other consumers as much as personal recommendations, and having positive Yelp reviews can be a powerful testament to the quality of your services. By including a Yelp link in your email signature, you make it easier for customers to find your business on the platform and leave their own reviews.

2. Boost Visibility and Credibility

Yelp is a widely trusted site with a large audience. A business that has an active Yelp page is often seen as more legitimate, and it can increase your chances of being discovered by new customers. By promoting your Yelp profile directly in your email signature, you’re encouraging email recipients to visit your profile, see your reviews, and potentially engage with your brand.

3. Drive Traffic to Your Yelp Page

If you have a business profile on Yelp, you likely want to drive traffic to it to increase your chances of receiving more reviews and attracting new customers. Including your Yelp link in your email signature provides a simple and unobtrusive way for recipients to explore your business and potentially contribute a review.

4. Encourage User-Generated Content

In addition to reviews, Yelp allows customers to upload photos and detailed descriptions of their experiences. This user-generated content can have a powerful influence on potential customers, as it offers social proof of your business’s quality. Having your Yelp link in your email signature serves as a prompt for customers to not only leave feedback but also contribute photos or tips.

5. Improve Local SEO

Search engines like Google consider Yelp reviews as part of their local search ranking algorithms. By linking to your Yelp page in your email signature, you can increase the likelihood of your Yelp page getting indexed more frequently. This can help improve your business’s search engine ranking for relevant local searches, making it easier for people to find you online.

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How do I add a Yelp icon to my email signature?

Adding a Yelp icon to your email signature is a great way to promote your business's Yelp page, encourage customer reviews, and improve engagement. Here’s a step-by-step guide on how to do this, along with best practices to ensure it looks professional and is clickable.

Steps to Add a Yelp Icon to Your Email Signature

1. Download a Yelp Icon

First, you’ll need to obtain the Yelp logo/icon to add to your email signature.

  • You can search for the official Yelp icon in a Google search (e.g., "Yelp logo PNG") or get the official Yelp icon from Yelp's official brand assets page if available.
  • Ensure that the icon is clear, simple, and appropriately sized for email (usually around 32x32px or 64x64px). Be sure to use a transparent PNG for best quality.

2. Host the Icon Image

To ensure the icon displays properly, you need to host the image online.

  • Option 1: Use your own server or image hosting service. You can upload the Yelp icon to your own website or any image hosting service you use.
  • Option 2: Use a trusted image hosting platform. If you don’t have a web server, you can use a service like Imgur, Dropbox, or Google Drive (make sure the image is publicly accessible).
  • Option 3: Use Email Signature Rescue software with 100's of template options, we host all images including Yelp icons and embed them correctly to show up in email clients.

3. Create the HTML Code for Your Email Signature

Now that you have the Yelp icon image and its URL, you can insert it into your email signature HTML code.

Here’s an example of how you might write the HTML code:

<!-- Your email signature HTML code -->
<p>Best regards,</p>
<p>John Doe<br>
  CEO | Company Name<br>
  Phone: (123) 456-7890<br>
  Email: johndoe@company.com<br>
  Website: <a href="https://www.companywebsite.com">www.companywebsite.com</a></p>

<!-- Yelp Icon with Link -->
<p>Check out my reviews on Yelp:</p>
<a href="https://www.yelp.com/biz/your-business-name" target="_blank">
   <img src="https://www.example.com/path-to-your-yelp-icon.png" alt="Yelp" style="width: 32px; height: 32px; border: none;">
</a>

Breakdown of the Code:

  • The <a> tag makes the Yelp icon clickable. It links to your Yelp page (replace "https://www.yelp.com/biz/your-business-name" with your actual Yelp business URL).
  • The <img> tag adds the Yelp icon image to your email signature. Ensure that the src attribute points to the correct URL of the image you uploaded.
  • The style attribute ensures the icon displays correctly by defining its width and height, as well as ensuring it has no border.

4. Test the Signature

Once you've added the Yelp icon to your email signature, send a test email to yourself or a colleague to make sure:

  • The Yelp icon is displaying correctly.
  • The link is working and redirects to your Yelp business page.
  • The signature is formatted properly (text and icon should align correctly).

Tips for Using Yelp Icons in Email Signatures:

  1. Keep it Simple: Don’t overuse images in your email signature, as it can make the signature look cluttered and increase the size of the email. Just one small icon (like the Yelp logo) is sufficient.
  2. Link to Your Yelp Business Page: Ensure the icon links directly to your Yelp business page, where people can leave reviews, check your business information, or learn more about your services.
  3. Use a Transparent Background: A transparent PNG works best for email signatures because it looks clean, especially if you're using a signature with a colored or white background.
  4. Optimize Image Size: Make sure the image file size is optimized for emails. A larger image file (e.g., more than 100 KB) can slow down email loading times. Typically, you should aim for 32x32px or 64x64px icons.
  5. Accessibility Considerations: Include an alt text for the image (e.g., alt="Yelp"), which will improve accessibility for email recipients who may be using screen readers or who have images disabled in their email client.
  6. Mobile Responsiveness: Test your email signature on both desktop and mobile devices. Ensure the icon scales well and that the signature remains well-aligned and readable.

Example of Full Email Signature with Yelp Icon:

<p>Best regards,</p>
<p>John Doe<br>
  CEO | Company Name<br>
  Phone: (123) 456-7890<br>
  Email: johndoe@company.com<br>
  Website: <a href="https://www.companywebsite.com">www.companywebsite.com</a></p>

<p>Check out my reviews on Yelp:</p>
<a href="https://www.yelp.com/biz/your-business-name" target="_blank">
   <img src="https://www.example.com/path-to-your-yelp-icon.png" alt="Yelp" style="width: 32px; height: 32px; border: none;">
</a>

Adding a Yelp icon to your email signature is a simple yet effective way to encourage clients and contacts to leave reviews or learn more about your business on Yelp. By following the above steps and using clean, properly sized images with direct links to your Yelp page, you’ll make it easy for others to engage with your business. Remember to test across devices and email clients to ensure your signature displays correctly.

How to add a Yelp icon, button or link to your email signature using Email Signature Rescue

  1. Login to your Email Signature Rescue account and create your HTML email signature
  2. Go to the Links tab in the Online Editor and choose from over 100,000 professionally designed social media icons, including lots of different Yelp icons in a range of colors and styles to match your business branding.
yelp icons
  1. Your Yelp icon will now be added to your list of icons. You can sort them in the order you like with other social icons and add your link to your Yelp profile.
  2. When you've finished creating your email signature, simply install your signature with your new Yelp icon in over 45 email clients following our easy guides.
  3. Can't find the right icon in our software? We have a free icon generator here which has Yelp included, you can create your icon in your own branding colors and style.

Using our Email Signature Rescue software is the easiest way to add a Yelp icon to your email signature. Just choose your Yelp icon to match your business branding, add your link and away you go.

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Best Practices for Adding Yelp to Your Email Signature

To make the most of your Yelp link in your email signature, here are some best practices to follow:

1. Keep It Simple and Professional

Your email signature should be clean, concise, and professional. Avoid overwhelming recipients with too much information. The Yelp link should be easy to find but not intrusive. Consider adding a short call-to-action such as "Share your experience on Yelp" or "Check out our reviews on Yelp" followed by the link.

2. Use a Yelp Badge or Icon

Rather than including a long URL, you can use a Yelp badge or icon in your email signature. These small, recognizable icons can help grab attention without taking up too much space. Many email signature tools offer pre-made Yelp icons that you can easily insert into your signature, making it more visually appealing.

3. Incorporate a Direct Call to Action

Your email signature is an opportunity to subtly guide recipients toward a desired action. Instead of just including a Yelp link, consider adding a brief call to action, such as:

  • "Let us know how we’re doing – review us on Yelp!"
  • "Your feedback matters! Click here to leave a review."This helps to prompt email recipients to take the next step and engage with your Yelp page.

4. Personalize Your Signature

If possible, customize your email signature for different types of recipients. For example, a customer service representative might add a personal touch by saying, "We’d love to hear about your experience with us—leave a review on Yelp!" This can make the request feel more personal and less like a generic marketing tactic.

5. Test for Mobile Compatibility

A significant portion of emails is read on mobile devices, so it’s essential to ensure your Yelp link and signature look good on both desktop and mobile screens. Test your email signature on different devices to make sure it appears clean, readable, and that the Yelp link is easily clickable.

6. Avoid Over-Embedding

While it’s tempting to include every possible link in your email signature, remember that less is more. Too many links or calls to action can overwhelm the recipient and distract from the main purpose of your email. Keep the Yelp link simple and focused, and only include other links if they are truly necessary for your brand.

Example Email Signatures with Yelp Integration

Here are a few example formats for how you can include Yelp in your email signature:

Example 1: Basic Signature

Best regards,  
John Doe  
Marketing Manager | XYZ Company  
Phone: (123) 456-7890 | www.xyzcompany.com  

“Your feedback matters! Leave a review on Yelp.” [Yelp Icon/Link]

Example 2: Signature with Call to Action

Best,  
Sarah Smith  
Customer Service Team | ABC Café  
Phone: (555) 123-4567 | www.abccafe.com  
Follow us: [Facebook Icon] [Instagram Icon] [Yelp Icon]  

Enjoying your visit? Share your experience with us on Yelp! [Yelp Link]

Adding a Yelp link to your email signature is a simple yet effective way to engage your audience, enhance your online reputation, and drive more traffic to your Yelp profile. It’s a low-effort strategy that can yield high rewards, especially if your business is highly dependent on customer reviews and online visibility. Just remember to keep the signature clean, professional, and mobile-friendly while providing an easy way for recipients to leave a review or check out your business.

Incorporating Yelp into your email signature doesn’t just make your emails more valuable, it helps nurture trust, improve your local SEO, and increase the chances of receiving positive feedback from satisfied customers. It’s a small change that can have a big impact on your brand’s success.

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