Yelp, a leading online platform for business reviews, has become an essential resource for consumers looking for local businesses, restaurants, and services. By incorporating Yelp into your email signature, you can create a subtle yet impactful call to action that encourages customers and partners to leave reviews, check out your offerings, or even spread the word about your business.
Here’s how using Yelp in your email signature can benefit your business and how to do it effectively.
What is Yelp?
Yelp is a business directory and review website. You can setup your online business profile page and users can write reviews about your business online.
According to their own website, Yelp had a monthly average of 23 million unique visitors who visited Yelp via the Yelp app and 69 million unique visitors who visited Yelp via mobile web in the second quarter of 2016.
So if you haven't created your own Yelp page, you should do that now. Get started here.
Benefits of Adding Yelp to Your Email Signature
1. Enhance Your Reputation with Reviews
Customer reviews are a critical component of modern business success. People trust reviews from other consumers as much as personal recommendations, and having positive Yelp reviews can be a powerful testament to the quality of your services. By including a Yelp link in your email signature, you make it easier for customers to find your business on the platform and leave their own reviews.
2. Boost Visibility and Credibility
Yelp is a widely trusted site with a large audience. A business that has an active Yelp page is often seen as more legitimate, and it can increase your chances of being discovered by new customers. By promoting your Yelp profile directly in your email signature, you’re encouraging email recipients to visit your profile, see your reviews, and potentially engage with your brand.
3. Drive Traffic to Your Yelp Page
If you have a business profile on Yelp, you likely want to drive traffic to it to increase your chances of receiving more reviews and attracting new customers. Including your Yelp link in your email signature provides a simple and unobtrusive way for recipients to explore your business and potentially contribute a review.
4. Encourage User-Generated Content
In addition to reviews, Yelp allows customers to upload photos and detailed descriptions of their experiences. This user-generated content can have a powerful influence on potential customers, as it offers social proof of your business’s quality. Having your Yelp link in your email signature serves as a prompt for customers to not only leave feedback but also contribute photos or tips.
5. Improve Local SEO
Search engines like Google consider Yelp reviews as part of their local search ranking algorithms. By linking to your Yelp page in your email signature, you can increase the likelihood of your Yelp page getting indexed more frequently. This can help improve your business’s search engine ranking for relevant local searches, making it easier for people to find you online.